Relationships Within the Family

 This week, we learned about the importance of establishing a presence on social media through SEO strategies.  One of the biggest lessons that I personally learned about this topic, is that I personally am very unadapt at the use of social media and need to find ways to branch out for the overall success of my business.  It is a sad truth that businesses who do not prioritize their social media presence are destined to struggle more when it comes to establishing that following that is so important to financial success.  It is for this reason that I am planning on beginning to create a social media page to help manage the financial success of my business. Ultimately, the main step that I need to take is to create a page, and then spend time following both those that I already know, people who I do not know that fit my target audience, and then other pages with similar themes.  After doing this, I will need to create a monthly plan that shows me what posts I nee...

 This week we learned about properly optimizing your landing page and managing your basic SEO for your site.  Both of these principles are very important to the success of an online business, so because of that, learning about how I can more properly manage these vital principles for the success of my online company.   Landing page optimization is the process of you making sure your landing page, where your ads bring potential customers, is fully compatible in terms of information that is presented through your marketing efforts.  On top of this, you should make sure your page is aesthetically pleasing, and also makes it clear what the next step is for the customers. Search Engine Optimization is the process of making sure that Google's search algorithms are fully being capitalized on by your page.  Doing this properly will ensure maximum amounts of traffic on your site, helping your company be more successful.  This is completed by properly processi...

This week we focused on ROIs and optimizing our ads performance.  Here in this class, since we are required to be putting in small amounts of money to help our business take off, achieving that ROI (Return On Investment) will be very simple and hopefully quick to come about.   In order to achieve a good ROI though, optimizing our ads performance must be something that we do to ensure that our online businesses are being shared with those on the internet.  The way that I focused on optimizing my ads was making sure that each of the keywords that I am using are the most efficient and effective that they could be.  In order to do this, I both added and removed key words in my advertisements so that I could know of a certainty that my ads would be getting out to those who are looking for a service like my own. 

     This week we learned about the benefits of having programs like Google Analytics and Google Ads monitor your work and company.  Doing this can help you see in what areas your business is struggling either in its pages, ads, or products.  This is possible through a system that Google has developed where your ads can receive a score to show you their efficiency, and your website can have a link imbedded into the code allowing Google Analytics to be able to monitor specific parts of your site, products, etc. so that you can know where and how your business could improve.        As we have been learning about this, we have also been working on implementing these programs into our own sites.   Doing this was a relatively simple process that allows for a greater potential for success and a more thorough understanding of what it is I can do to improve my own business’ performance.

 This week we focused our time on editing the google ads that we created last week by incorporating more key words, making sure that we were meeting word counts, and creating phrases that would encourage a consumer to click.       One of the biggest issues that I noticed with my personal ads was that I originally had little to no call to action.  Having no call to action can be fatal in the marketing world.  Customers need some sort of prompt or direction about what it is that they need to do in order to receive the service.  After I fixed this issue by creating more directive phrases, I made sure that those phrases were using up more of the character count than I originally was.  With 30 characters being allowed for each header, and 90 being allowed in the description, I made sure that I was utilizing all of it so that my ads could be as descriptive as possible. 

       This week we learned about Google Ads and keywords so that we could work on the marketing and SEO for our websites.  Figuring out how to get Google Ads to work was somewhat difficult for me, however, I was able to figure it out, even on a budget.  Hopefully, having this under my belt I will be able to boost traffic through my site.        In tandem with learning how starting a campaign on Google Ads works, we also learned a little about SEO and how keywords play into that.  After learning about the importance of these keywords, I am looking forward to updating my site so that more people will be able to see it come up in their searches.  With a better understanding of both of these topics, I look forward to applying them to my site so that I will be able to have a more educational experience.