Landing Page Optimization & Basic SEO

 This week we learned about properly optimizing your landing page and managing your basic SEO for your site.  Both of these principles are very important to the success of an online business, so because of that, learning about how I can more properly manage these vital principles for the success of my online company.  

Landing page optimization is the process of you making sure your landing page, where your ads bring potential customers, is fully compatible in terms of information that is presented through your marketing efforts.  On top of this, you should make sure your page is aesthetically pleasing, and also makes it clear what the next step is for the customers.

Search Engine Optimization is the process of making sure that Google's search algorithms are fully being capitalized on by your page.  Doing this properly will ensure maximum amounts of traffic on your site, helping your company be more successful.  This is completed by properly processing keywords, working on the aesthetics of your site, proper advertising, etc.  

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