Ads

 This week we focused our time on editing the google ads that we created last week by incorporating more key words, making sure that we were meeting word counts, and creating phrases that would encourage a consumer to click.  

    One of the biggest issues that I noticed with my personal ads was that I originally had little to no call to action.  Having no call to action can be fatal in the marketing world.  Customers need some sort of prompt or direction about what it is that they need to do in order to receive the service.  After I fixed this issue by creating more directive phrases, I made sure that those phrases were using up more of the character count than I originally was.  With 30 characters being allowed for each header, and 90 being allowed in the description, I made sure that I was utilizing all of it so that my ads could be as descriptive as possible. 

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