ROI & Optimizing Ads

This week we focused on ROIs and optimizing our ads performance.  Here in this class, since we are required to be putting in small amounts of money to help our business take off, achieving that ROI (Return On Investment) will be very simple and hopefully quick to come about.  

In order to achieve a good ROI though, optimizing our ads performance must be something that we do to ensure that our online businesses are being shared with those on the internet.  The way that I focused on optimizing my ads was making sure that each of the keywords that I am using are the most efficient and effective that they could be.  In order to do this, I both added and removed key words in my advertisements so that I could know of a certainty that my ads would be getting out to those who are looking for a service like my own. 

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